Deficit

Time or quantity constraints can make a product more valuable in the eyes of the customer. Limitations include price increases every day, discounts for the first hundred who signed up, and the counter of the remaining seats. But it is important for an Internet marketer to be honest with such advertising: if the hype is created artificially, the next time customers are unlikely to believe.

Big numbers

People tend to trust the majority. The more subscribers, likes, publications, positive reviews, brand advocates, the easier it is to make a purchase decision.

Authority

To form it, it is necessary to demonstrate expertise. Show awards and certificates, talk about successful cases and cool clients, speak at industry events. If you have a blog, then you can also write about your work and deal with professional issues.

Gated community

It is interesting to communicate in a narrow circle, to have access to "secret" information. That is why closed clubs or communities are so popular, where you can only get on a recommendation, for money, or after some kind of "initiation" (for example, the successful completion of paid education).

Sympathy

People will turn to an expert who smiles from the front page of a website rather than someone who looks frowningly. Love for one's work, humanity, naturalness without pathos attract others. If an expert is pleasant and disposed to himself, then he will have more clients. This also works for packaging: the appearance of the product has a significant impact on the purchasing decision.

Exclusivity

Limited collections and capsules, bespoke dresses, the only car in town. Exclusive is valued and paid dearly because everyone wants to be unique. This trick is often used in advertising, for example: "Only Dyson works like Dyson."

Gratitude

When a person is given something or a compliment, it is uncomfortable for him to remain in debt. Therefore, chips work with gift products, free consultations, temporary access to the full version.

Love for "freebies"

You don't even need to comment here - the desire to save lives not so much because of money, but because of the pleasure of the benefits received. Everything works: promotions, discounts, contests, second gift packages.

Intrigue

Continued in the next issue, a story in several parts on a personal blog, useful information at the end of the text, a clickable headline. Everyone is interested to know what will happen next.

Safety

Feeling safe and secure is one of the most important. The guarantee of the result, the opportunity to return the money, assistance in finding a job after the course - such "goodies" soothe and facilitate the decision to purchase.

P. S.

Triggers are powerful but not all-powerful. This is not a magic bullet that will save any zero-budget product. Techniques will work only if the target audience is well studied, the content funnel is correctly drawn up, and trusting relationships with customers are built.